Researchers, designers, managers and leaders all benefit from interviewing techniques and tools that enable you to conduct informative interviews with anyone. Hello learning people, welcome to episode of theelearningcoach podcast. People tend to wing it and without good interviewing skills, insights may be inaccurate or reveal nothing new, suggesting the wrong design or business responses. Design researcher steve portigal on interviewing users. Validating product ideas how do i know whether my idea is valuable for users. Based outside of san francisco, he is principal of portigal consulting, and the author of two books.
How to uncover compelling insights kindle edition by portigal, steve. Kindle edition published in 20, 193382011x kindle edition published in 20. Steve portigal ebooks epub and pdf downloads ebookmall. His book compiles the insights he has gained from decades of conducting ethnographic research into a highly accessible, informative, and thoughtprovoking guide. They may seem straightforward, but skillfully talking to people requires deliberate practice and finetuning over time. Everything you need to know about conducting useful user interviews. Innovation through design thinking uc berkeley mechanical. Steve portigal is an experienced user researcher who helps companies harness the strategic power of insights. Steve portigal s fastpaced, ultrareadable primer provides a commonsense approach to interviewing users thats as inspiring as it is instructive. Steve and i talked about why it is so hard for people to do user research and how. Interviewing users download ebook pdf, epub, tuebl, mobi. Todays interview guest unveils the strategies for uncovering consumer insights that drive innovation and help create distinctive customer experience.
As someone whos been in the trenches for decades now running his own successful consultancy, steve has done a great deal of both interviewing users and talking to companies. People tend to wing it and without good interviewing skills, insights may. How to uncover compelling insights by steve portigal. Uncovering compelling insights by steve portigal find out how to interview users to mine the most useful and accurate information for your design. Interviewing steve portigal about interviewing users. This site is like a library, use search box in the widget to get ebook that you want. Steve will be presenting designing for unmet needs at the warm gun conference in san francisco on december 4. You might spend several weeks preparing for the sessions, several days talking to your users, and several days analyzing results. Interviewing users is undeniably one of the most valuable and interviewing users.
How to uncover compelling insights, steve portigal takes you through the entire interview process and even includes a chapter that instructs you how to analyze and synthesize your interview data. Conducting successful interviews with project stakeholders. Bookmark file pdf interviewing users how to uncover compelling insights kindle edition steve portigal experience approximately lesson, amusement, as skillfully as conformity can be gotten by just checking out a book interviewing users how to uncover compelling insights kindle edition steve portigal as a consequence it is not directly done, you. How to uncover compelling insights pdf, epub, docx and torrent then this site is not for you. Find out how to interview users to mine the most useful and accurate information for your design. Sep 08, 2017 i just finished reading interviewing users. I bought the book interviewing users by steve portigal and studied the art of interviewing. Steve portigal helps companies think and act strategically when innovating with user insights. Steve portigal ebooks epub and pdf format steve portigal ebooks. Interviewing users how to uncover compelling insights, by steve portigal.
Leave a comment steve speaking to the denver ux book club. How to uncover compelling insights 1st by steve portigal isbn. Im saying interviewing users ethnography ethnographic interviews video ethnography depthinterviews contextual research home visits site visits experience modeling design research user research usercentered design oneonones camera studies user safaris. Interviewing users a 33voices interview with steve portigal. Workshops develop your skills and be inspired with your team in one of my dynamic inhouse workshops. If youre entering the world of user testing, i suggest first reading rocket surgery made easy by steve krug. Yet its often not used well, because its based on skills we think we have talking or even listening.
Interviewing users how to uncover compelling insights kindle. Although we couldnt make it down to buenos aires for interaction south america, thanks to the magic of skype i was able to present designing the problem at over the weekend too often we assume that doing research with users means checking in with them to get feedback on the. How to uncover compelling insights interviews are an essential part of ux research, aimed at learning and deeply understanding others. Interviewing users how to uncover compelling insights.
Interviewing steve portigal about interviewing users uxmatters. How to uncover compelling insights steve portigal on. Interviewing users by steve portigal overdrive rakuten. Quotes from interviewing users by steve portigal shane. Bookmark file pdf interviewing users how to uncover compelling insights kindle edition steve portigal interviewing users. Books to get your customer interviewing practice up and running.
Sep 28, 2011 interviewing is undeniably one of the most valuable and commonly used user research tools. In steve portigals interviewing users 20, steve mentions he once shared with a participant that he too was jewish. May 10, 20 matters took on a difficult challenge with this interview of steve portigal about his new book interviewing. Looking back over recent months, by far the most common form of research ive carried out is that stalwart of qualitative. The investment in that book was one of the key ingredients to a successful launch. In his book interviewing users, steve portigal mentions how he is often asked about surprising things ever learned during fieldwork, and how he always struggles to answer. Interviewing users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone.
Interviewing users interviewing users by steve portigal interviewing users. How to uncover compelling insights by steve portigal ebook product details sales rank. This post for mays special edition on talking to companies about ethnography comes from steve portigal who has a new book out this month titled interviewing users. In this session, we will be exploring an underdiscussed topic, how to interview the audience members of the. Its one that has been on my list for a long time, probably because i loved steve portigals dollars to donuts podcast. Youll move from simply gathering data to uncovering powerful insights about people.
Steve portigals fastpaced, ultrareadable primer provides a commonsense approach to interviewing users thats as inspiring as it is instructive. People tend to wing it and without good interviewing skills, insights may be inaccurate or reveal nothing new. Interviewing users by steve portigal ethnography matters. Download file pdf interviewing users how to uncover compelling insights kindle edition steve portigal interviewing users how to uncover compelling insights kindle edition steve portigal eventually, you will very discover a extra experience and finishing by spending more cash.
Click download or read online button to get interviewing users book now. Steve portigal is an experienced user researcher who helps companies to think and act strategically when innovating with user insights. You can get free epub and pdf versions from talkingtohumans. Im saying interviewing users ethnography ethnographic interviews video ethnography depthinterviews contextual research home visits site visits experience modeling design research user research user centered design oneonones camera studies user safaris. Steve portigal is the author of interviewing users and founder of portigal consulting, a consumer research firm that helps clients to discover and act on new insights about themselves and their customers. How to uncover compelling insights by steve portigal digs into the world of market research and ethnography. How to uncover compelling insights and new, doorbells, danger, and dead batteries.
Exploratory design research interview design strat medium. This is in part because of bland curiosity letting go of all the preconceived expectations and beliefs you might have, and embrace every interview with an open mind. Yet we often lack confidence in our ability to interview well, worry about finding the right people, or making a. Only recently, i got to browse the inside of the book interviewing users by steve portigal. Oct 03, 20 with the new product, i vowed to double my efforts and do it right. Mar 26, 2019 in his book interviewing users, steve portigal mentions how he is often asked about surprising things ever learned during fieldwork, and how he always struggles to answer. In this session, we will be exploring an underdiscussed topic, how to interview the audience members of the learning experiences we create. For more than 15 years, hes led hundreds of interviews that help clients understand customers and turn insights into design opportunities. May 08, 20 we talked about the book, the writing process and other aspects of how interviewing users is putting people first how do you interview an interview specialist. Download it once and read it on your kindle device, pc, phones or tablets. Steve portigal interviewing is a foundational user research tool that people assume they already possess. Interviewing is a foundational user research tool that people assume they already possess. Yet we often lack confidence in our ability to interview well, worry about finding the right people, or making a case for the research in the first place. Interviewing users provides invaluable interviewing techniques and tools that enable you.
Everyday low prices and free delivery on eligible orders. That book does a great job of providing a foundation and overview. About interviewing for research interviewing is both a privilege and an opportunity a chance to garner the insight of others in the design process. Uncovering compelling insights by steve portigal on vimeo. Steve portigal, a fixture on the design research scene and founder of portigal consulting, has written a new book titled interviewing users.
It was a great read for me because ive done enough user research to have some experience to map to, but not so. How to interview your users and get useful feedback. Based outside of san francisco, he conducted research with. How to conduct user interviews like a pro ux design learn how to conduct effective user interviews in this free tutorial. He includes in this chapter a timeframe for interviewing users. If youve read some of my previous columns on uxmatters, you could be forgiven for thinking my entire working life is spent largely surrounded in a sea of quantitative data. Steve portigal, author of the forthcoming the art and craft of user research interviewing, will use stories and examples from his 15 years of experience to show how interviewing can be incorporated into the design process, helping you learn the best and right information to inform and inspire your design. Allan chochinov editor in chief, core77 portigals commonsense guide to interviewing is an excellent primer on methods and techniques. How to uncover compelling insights released in 20, interviewing users has quickly become a classic, recommended for anyone who should be talking to users.
Steve was interviewed about interviewing users by gerry gaffney for the user experience podcast transcript here, audio here and by jared spool for the uie spoolcast transcript here, audio here. May 02, 20 steve portigal s fastpaced, ultrareadable primer provides a commonsense approach to interviewing users thats as inspiring as it is instructive. Use features like bookmarks, note taking and highlighting while reading interviewing users. Steve portigal is the founder of portigal consulting, a bitesized firm that helps clients to discover and act on new insights about themselves and their customers. Allan chochinov, editor in chief, core77 steve s book is based on his extensive expertise with qualitative ethnography, and is a mustread for students of design research. As he says, a small revelation gave the interviewee permission to move. Spend a day observing the actions of an admired leader and youre likely to see an immensely curious individual engaged much more with people than she is with tasks, and undoubtedly one whos listening a lot more than she is talking. For more than 15 years, hes led hundreds of interviews that help clients understand customers and. With the new product, i vowed to double my efforts and do it right.
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